1975, From the medical cabinet to the cosmetic lab
Founded in 1975 by a cosmetic physician, the first product produced was made exclusively from plant extracts and was an instant sensation. LIERAC quickly became the No. 1 French dermo-cosmetic brand (dermatology based cosmetic) specialized in the correction of skin aging but also of skin disorders left untreated.
Alchemilla, Ivy and Horsetail - The power of plants
At the heart of the first formulas, a potent trio: Alchemilla, Ivy and Horsetail. A vegetal synergy whom efficacy on the fiberlaste (cell responsible for synthesis of collagen and hyaluronic acid) was demonstrated in a lot of clinical studies.
Blossoming in Ales Group
In 1979, by integrating LIERAC lab in his group, Patrick Ales offered the brand a new dimension. LIERAC follows the idea of technical and performant skin cares, adding a touch of pleasure and feminity, that will become the essence of LIERAC. The glamour you can find in the sensoriality of active textures, pleasure of the perfumes and luxury of packaging in each LIERAC product is a veritable delight.